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Chapter 6: Observational Methods (Qualitative Research (Conclusions are…
Chapter 6: Observational Methods
Qualitative Research
Done with people in their natural setting
Describe the world in their own words
Fewer samples - in comparison to surveys
Study within a limited setting
We get in depth information
Conclusions are interpreted by the research
Can be a limitation...we cant to have more researchers to limit the biases
We just have to keep doing the same study over and over to reduce biases and create reliability
No random studies or selection of population
Quantitative Research
Specific behaviors
Easily quantified
Larger samples
Types of observations
Naturalistic Observations
Observe people in the natural enviornment
Most are done in organization psychology
No hypothesis formed
Audio video recording
Goal
Difficult to do