SOUTHERN OCEAN MARICULTURE (SOM) (SOM PROFILE (Key products : ABALONE…
SOUTHERN OCEAN MARICULTURE (SOM)
Key products : ABALONE
vacuum sealed packs
braised canned abalone
use an alternative company EX 6938
dried abalone if requested
Approximately 70% of our abalone sales are to export markets, to countries such as Singapore, Hong Kong, Japan and China. Singapore is by far our largest importer.
founded : 1996
TRYING TO ACHIEVE
BUID OCEAN ROAD BRAND IN VIETNAM
ITS FORECASTS AND PROJECTIONS
In 2019–20 the value of Australia's fisheries and aquaculture production is forecast to rise by 4% to $3.3 billion. By 2023–24 this value is projected to increase by a further 3% in real terms ($96 million) to $3.3 billion (in 2018–19 dollars), largely as the result of expected growth in salmonid, rock lobster and abalone production value.
Between 2019–20 and 2023–24 the value of Australia's fishery exports is forecast to rise by 4% in real terms to $1.68 billion. Australia's fisheries and aquaculture industry is highly exposed to trade, so trends in world markets and Australia's exchange rate influence the price received for most of Australia's major produced species.
live abalone market is distributed by a wholesaler in Sydney who mainly sells locally but is looking to expand this to the international market.
COMPETITOR 1- AUSTRALIAN FARMS
similarities to SOM
differences from SOM
product has always had a much higher price point than other sources due to the clean environments they are farmed in and the quality of the meat as they are grown in cooler waters.
HOW- relate to SOM
COMPETITOR 2- SOUTH AFRICAN FARMS
COMPETITOR 3- IN CHILE, KOREA, CHINA
compete heavily on price
WHAT TEAM 47 NEEDS TO REPORT
V. EFFECTIVES WAYS FOR BRAND BUIDLING IN VIETNAM
kế hoạch truyền thông
thiết kế website
sách hướng dẫn nấu ăn
tài liệu quảng bá sản phẩm bào ngư
clips giới thiệu công ty SOM nơi nuôi và khai thác bào ngư tại Úc
các serries clip hướng dẫn chế biến linh hoạt các món ăn với bào ngư
sản phẩm trình chiếu trên các kênh truyền hình của Việt nam
I. overview of market attractiveness relevant to SOM’s products
II. potential wholesale and retail customers for our products
III. current sources of farmed abalone in the market
IV. Consumers’ perspective towards abalone from the ocean vs. farmed abalone in Australia.
Consumers in Vietnam seem to favour the bigger sized abalone which are caught from the Ocean
In recent years, the total quantity of abalone produced on farms worldwide has increased significantly while
abalone fisheries from the wild have declined