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(societal needs and wants (A need can be defined as a basic human…
societal needs and wants
A want can be defined as something that is desired and is often a means to fulfil a need. An example of this is someone wanting a dog
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It’s the business job to create a want to a need making the people believe that they need the product, for example people were made to believe that they need a mobile phone
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profitablity
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Increase efficiency in workers to increase the amount of work done. Therefore, customers are happier and likely to return to the business to purchase products.
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sustainability
innovation
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A business that is sustainable could strengthen stakeholder relations bother internal and externally
It could attract and retain staff who are passionate about sustainability issues, and gain customers who prefer to buy environmentally friendly product
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