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TERA/UBI Grassroots Marketing Brainstorm (MOC and Adaption…
TERA/UBI Grassroots Marketing Brainstorm
Meeting Objectives
BRAINSTORM IDEAS on how to Gamify adaption of TERA/UBI tools and increase employee engagement with grassroots marketing
Shift employee behavior towards actionable insights, empowering decisions vs. data extraction
Making change FUN, get competitive (leader boards), levels, prizes
Drive stakeholder engagement UP (power users, testers, comm, training leads, train the trainer etc)
How might we: Broadcast employee WIN stories, recognize adaption publicly, celebrate EMPLOYEE SUCCESS early and often
Campaign Ideas
BI Open Days VIRTUAL
Innovation Jam
Virtual Job fair
MOC and Adaption Challenges/Roadblocks
Employee Change Fatigue
Too much comm/noise
Re-org, less people, more work
People dont care about turning stuff off
Many competing business priorities
Limited coverage and limited MOC resources
Zero budget, focus on end-goal adoption (lagging KPI) not on comm/training support
Low employee engagement
Need more engaged end-users to drive change, need EARLY ADAPTORS
What works
Early employee successes
There must be penalty, DEADLINE, punitive measures and non-compliance consequences
People do not like to TURN off things!!!
Sometimes you just need to turn things OFF
Train, give incentives, reach out to mgrs and comm
See new tool, what is the value for me