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Chapter 4. Likes, wants and needs (Problems of norms (Segregation affects…
Chapter 4. Likes, wants and needs
Preferences
Role of preferences is crucial. It is impossible ti talk about growth and inequality and the environment without thinking of needs and wants (=preferences)
People may have wrong beliefs but they cannot have wrong preferences. Understanding where these preferences come from could help to confront particular policy choices
Where do these preferences and attitudes come from? Why do we seem to look for a new enemy even as become reconciled to the previous one? BIGOTED BEHAVIOUR
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Standart preferences
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Preferences are coherent and stable. People follow the flow because they preferred doing the same as everyone else. "Simple model of herd behaviour" where herd generates informational cascades: the information on which the first people base their decision will have an outsized influence on what all the others believe
As fads (whims, crazes) can be rationalised by standard preferences, so can sticking to social norms. The basic idea is that those who violate the norm will be punished by the rest of the community
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(Swiss experiment, Ernst Ferh) People seemed to act if they had multiple personalities, each with different preferences. The context picks the personality that gets to decide in a particular situation
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Problems of norms
Segregation affects life changes and breeds inequality => worse schools, declining infrastructure, fewer jobs opportunities. People tend to unconsciously and consciously play by the rules of the district even if those rules are violated
we may not realise, we end up forming entirely separate islands of similar people
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The norm becomes a perversion of the community's rules precisely because the community is stuck in enforcing its own standards. The tension between the community that binds and the community that bullies is of course age old and universal. It translates into the tension between a state that protects the individual and a state that undermines the community = heart battle in diverse countries
This fight is against the bureaucratisation, impersonality and discrimination
Solutions
From psychologists
encourage parents to tell their children not that they should be nice, but that they are nice, and all they have to do is to behave in conformity with their natural kindness
From economists
to combat prejudice may not be to directly engage with people's views natural as that might seem => convince citizens it is worth their while to engage with other policy issues
Beliefs
(Ronald Benabou, Jean Tirole) Motivated beliefs
Understanding beliefs without taking them too literally. Our beliefs about ourselves are shaped in part by our emotional needs <= feel terrible when disappoint ourselves
The emotional value we put on beliefs about ourselves also lead us to distort our beliefs about others
we don't like changing our minds => don't like admitting we were wrong => avoid information that would force us to confront our moral ambiguities
:red_flag: we look for evidence that we are right; overweight every piece of news, however thin, that supports our original position, ignoring the rest
instinctive defensive reaction => robust arguments => any disagreement with our views has to be either an insinuation of moral failure on our part OR a questioning of our intelligence => we get violent in SR (xenophobia)
That it is easy to divide is a strong reason to be extremely frightened by the xenophobes and the cynical manipulators of xenophobia who rule so many countries today
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As we lose the ability to listen to each other, democracy becomes less meaningful
:check: Only a social policy founded on respect for the dignity of the individual can help make the average citizen more open to ideas of toleration
interventions at the group level to reduce lack of communication across party, racism, anti-immigrant views => CONTACT HYPOTHESIS (Gordon Allport)
many RCTs (randomised controlled trials) showed that contact reduces prejudice, although the review calls attention to the importance of the nature of the contact
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to fight segregation => build public housing targeting low-income residents and disperse that housing throughout the city
reestablish the creditability of the public conversation about policy => prove that it is not just a way to use big words to justify doing very little
Political consultants played a key role in designing and testing messages, which is something that as social scientists in the design and testing of innovations, including in messaging, we find rather disturbing
Younger people are less moved by these rumours because they know the internet is full of errors and exaggerations and can correct for them, whereas older people, used to trusting the booming authority of television anchors, are more gullible