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Digital Marketing Lecture 3 Customer Acquision (Display Advertising…

- - - - Text
      - Visual content
      - Sound
      - Video
      - Interactive
  - - - Immediately upon (or before) loading or exit
        https://support.google.com/admob/answer/6201362?hl=en-GB
      - Interstitials impact navigation
        https://support.google.com/admob/answer/6201362?hl=en-GB
      - • Unexpectedly launched
        https://support.google.com/admob/answer/6201362?hl=en-GB
    - - Google AdMob (starts at 0:33 min)
        https://www.youtube.com/watch?v=AZFV0L0DXoU
  - - - IAB
        
        industry standards, conducts research, and provides legal support for the online advertising industry
    - - Google tool
        
        Ad network (access)
        
        (solution for small & medium
        sized advertisers)
        
        DSP & Analytics
        
        (solution for large advertisers,
        links with other DSPs, APIs, etc)
        
        DSP is a type of buying system developed to sassist marketers when buying advertising or other media through automation.
        
        On DSPs, advertisers buy, mange and optimize inventory from various ad exchanges or SSPs in one interface.
        
        Ad servers & SSP
        (mostly used by larger publishers)
        
        (links with other
        ad networks or ad exchanges)
        
        Which connect more people in the market
        
        SSP are software used to sell and manage a publisher’s ad inventory through programmatic advertising on various platforms
        
        Ad network (access)
        Google AdSense
        https://youtu.be/rngMhpslCw0
        
        (solution for small & medium
        sized publishers)
      - Ad Exchang & Ad Network
        
        Exchange
        
        is a digital marketplace/platform where advertisers buy and publishers sell advertising space in an auction setting (no intermediary).
        
        Network
        
        are responsible for gathering (aggregating) inventory from publisher websites and then selling those (as an intermediary) to diverse advertisers.