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Media Planning Seminar 3 Media usage behviours (Find out the…
Media Planning Seminar 3
Media usage behviours
UK tourism market
Determine your target group
Consider multiple segmentation variables
Gender: Single female
age: 25- 40
Social class: middle class
Berlin, Germany, one country , cuz only 1 million budget
Discuss why you consider these variables for the UK tourism market
freedom
money
higher status
Find out the (approximate) number of the target group
How many 25- 34 female in Berlin
55% of the Berlin Population
121,682
life style
Annual income
£ 33,412
Find out their media usage behviours
The top 3 social media
Whatsapp
Facebook
YouTube
Can do more deeper in media
Lecture上面那页
listening
reading
How their media usage behaviours would influence your media selection
Whatsapp
Facebook
YouTube