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THE HOUSE OF QUALITY (Orginated in 1972- Mitsubishi ́s Kobe shipyard site.…

- - - - Before Inustrial Revolution MK, engineerig, and manufacturing were integrated - same individual-.
        
        Top executives are learning
        
        Use of inter functional teams benefits design.
        
        "BODY DURABILITY" into 53 items covering everything from climate to modes of operation.
        
        Decisions on sheet metal details
        
        Customer evaluations and ran experiments on nearly every detail of production
        
        Cost is justify in quality design:
        
        Customer needs.
        
        Designing across corporate functions- 3. Manufacturers can reduce prelaunchtime
        
        After launch tinkering.
- - - - Companies that want to match or exceed their competition must know where they stand relative to it
        
        Comparison with the competition = identify opportunities for
        improvement.
        
        How can we change the product?
        
        Describe the product in the language of the engineer
        
        EGINEERING CHA RA CTERISTIC AFFECTS EACH CUSTOMERS ATTRIBUTE
        
        Engineering characteristics should describe the product in measurables terms and should directly affect customer percpetions.
        
        Team identified the voice of the customer and linked it to engineering characteristics = objective measures
      - Not all customers are end users
- - - - work together to understand one another ́s priorities and goals
        
        Emphasize customer satisfaction values and not emphasize tolerances.