Michael Van (Possible products list (Jewelry (), Add Ons (1)…
Possible products list
1) Photo frame for card
2) Voice Recording sent with
3) Music sent with
4) Essential oil on opening package?
1) Buy one, get one half off
Love more every day. Shower your loved ones with sweet sentiments with physical objects in this very digital age.
Type: Pendant Necklace
Customization: Chain Length, Name, Rhinestone
4x6 gift box with message on beige card stock with font color Bluish black.
Underneath is small foam backing with another small card with slits for jewelry and small message or just logo.
On the back of that card write message if you have any issues within 7 days please reach out to us and we would love to remedy it immediately. If you are satisfied, please leave us a review - leave qr code and/or insert link to google form page?
Put into bubble mailer and sent out.
Add a sticker with some saying along the lines of: Caution! Contents may cause you to burst into tears!
Post Sale - Fulfillment
Currently talking to Crystal and evaluating her Fulfillment pricing and options
Need to talk to and consider Amazon fulfillment, what self fulfillment using salon works would be like
Once there is over 200 shipments monthly, start looking into other fulfillment avenues.
Basic: Each Necklace packed already
Send card using sendout cards "So and So sent you a gift, look for it in the upcoming week or so"
Insert in envelop and attach shipping label
Add sticker on packaging saying Caution: Contents in this package will make people want more gifts! (work on specifics but make sure sticker is there)
See if fulfillment places send email updates:
Send customer email updates that package is shipped
Send Customer Review One, 3, 7 days after
If no review/ reply send one more 2 weeks with coupon (maybe?)
Crystal will take 3-5 business days to Engrave/ Put on stone, then ship out using previous method
Pre-Sale - Marketing
Pre-Sale - Marketing
Facebook and Instagram Ad Campaigns
1) Men and women Age's 25 and up
Household income top 5-25%
Friends of Women with a birthday in 7-30 days
2) Men age's 25 and up
Anniversary coming up in 30-60 days/ Newlywed 3/6/12 months /Newly Engaged 3 months
To Narrow audience further, add people with interests
Jewelry, Tiffany & co(55m)
Van Cleef & Arpels (5m)
Pre-Sale - Sales Copy
Lead Capture/ Conversion - Tripwire FunnelPages
1) Benefit: Show how much you care to your loved ones beautifully.
Special offer: example $30 for this $50 Piece (If cost total out the door is $25 make profit on selling first one using funnel $5)
-add option if this is a gift (would you like us to send it to them? And when would you like it to arrive? [Please allow 1 day window.]) This way we get two addresses. Billing and Person gift is for.)
-Another option - Would you like us to let them know it's coming? [ask for email]
2) Did you want to customize this? We have options for name and/or Birthstone $7.49 more
3) One time offer - Grab an extra for yourself or for another special someone for $654) Order complete page with receipt and you may also like item catalogueFunnel example and Explanation
YES Purchase: Enter into Seinfeld Sequence and sent to Fulfillment
Send invoice to bookkeeper/ maybe do chunk sending once a week?
Logo: What should logo look like? Maybe mv lowercase stacked with Navy blue top and gold bottom? Maybe use gradient?
Packaging: Refer to packaging tab. Inside small card for reference.
What color box should we use?
Should we put gold sticker/ logo on the box?
Ribbon wrap, bungee string wrap, none, or bow?
Things Still Needed:
Breakdown of costs for a year
Contract with Darryl
Email delivery system or task list for VA
Logo - mv stacked with Navy blue gradient to gold?
TikTok account/ advertising account?