Chapter 3: Socio-cultural Influences - Commercialisation…
Chapter 3: Socio-cultural Influences - Commercialisation
Benefits of broadcasting sports
Sports are easy to follow and understand
Sports offer fast-paced viewing and good entertainment
Sport is competitive which make it popular
Sports can cost less than televising other shows.
Only have to pay for the televising rights for sport.
Role models and sports personalities can attract more viewers
Audience and Development
TV and media influence the times of sporting events
Sport is aired at popular times to have more viewers.
Sports have benefited from technological developments
Type of media coverage
Useful because they provide running commentaries
Can get public involved to give their opinion
Apps can be downloaded to follow live scores
Fans can communicate with other fans using social media
The internet is an interactive platform that lets people from all over the world interact with one other.
Websites are now far more interactive than they used to be.
Broadsheet: emphasis on being an information service, fewer pages on sport but cover wider range of sport
Tabloid: More interested in covering sport personalities and 25% of newspaper is sport, only cover main sports
The influence of commerce, trade or business on an industry (e.g. sport) to make a profit
What can be bought or sold?
Their job is to sell the sport/team to any potential investors or sponsors
The Golden Triangle
Shows the relationship between sport, media and sponsorship
Aims of sponsorship
Increase sales by sponsoring
More opportunities to advertise
Publicity and sales
Reputation risk - if athletes brake the law in the sport (e.g. by taking drugs).
Men get sponsored more often
Can encourage a younger generation
Have to pay to cover certain sports
More media coverage means more participation
Will pay for more popular sports
More participation means more sponsorship
Pressure to perform
Lots of money at stake, there is a lot of pressure on managers and players to perform well, managers and players are more likely to lose their jobs and be replaced.
The need for teams to win games to make money for the club is taking over the love for the sport. Winning sponsors may be as important as winning competitions to some people in a sports club.
Negative impacts of sponsorship and the media
A sponsor may withdraw their sponsorship from the performer if the performer is not performing well
May incentivise cheating
Sponsors usually make performers attend meetings and corporate events, performer has to give up their free time and privacy.
Performer under increased scrutiny
Positive impact of sponsorship
Better equipment can be provided to improve skills and fitness
Impacts of sponsorship on sport
Sponsorship is a huge source of income, can help develop facilities
They decide what is shown on TV, and decide what times sports are shown.
Can be inconvenient times for travelling fans
There is more focus on bigger sports.
Impacts on officials
Scrutinised more, may lose their status
More opportunities to travel
Impacts on spectators
‘Armchair’ supporters can choose and view their sport from different camera angles on TV
Specific channels for different sports
Clubs having more money can be good for supporters because the club can invest in better facilities and players.
May reduce the atmosphere by watching from home
Money in sport
Made available to public and voluntary sectors
Increase in private sector projects being funded as long as the project benefits the local population and is gained from the government.
If local authorities or councils try to cover all of the cost of sport, not many people will be able to participate.
All sports with membership fees can earn a significant portion of income from these fees