Why Design Thinking Works by Jeanne Liedtka ( (DT = Identify hidden needs…
Why Design Thinking Works
by Jeanne Liedtka
Occasionally, a new way of organizing work leads to extraordinary improvements
, has the potential to do for innovation exactly what TQM did for manufacturing: unleash people’s full creative energies, win their commitment, and radically improve processes.
+Emphasis on reframing problems and experimentation,
+The use of diverse teams
To be successful, an innovation process must deliver three things:
+lower risks and costs of change
Solutions are much better when they incorporate user-driven
Opposite points of view
Uncertainty = Innovation
Several Options. Be careful of the quantity of ideas in your portfolio
Not Too many people. Chaos can be created
Get behind of an Idea. Manage it with your workforce
In a stable environment, efficiency is achieved by driving variation out of the organization.
Social Technology like the Design Thinking can help to control some behavioral obstacles
Design Thinking = Structured and linear
Structure and linearity help managers try and adjust to these new
“Anytime you’re trying to change people’s behavior, you need to start them off with a lot of structure, so they don’t have to think. A lot of what we do is habit, and it’s hard to change those habits, but having very clear guardrails can help us.”
But there is no innovation without action
Tools in design thinking = Sense of security
DT = Identify hidden needs by having the
innovator live the customer’s experience.
select the most important data gathered during the discovery process and analyse it with different perspectives. Pick the essential information
The focus on possibilities, rather than on the constraints imposed by the status quo, helps diverse teams have more-collaborative and creative discussions about the design criteria, or the set of key features that an ideal innovation should have.
Once they understand customers’ needs, innovators move on to identify and winnow down specific solutions that conform to the criteria they’ve identified.
All too often, good ideas die on the vine in the absence of people with a personal commitment to making them happen
innovators surface and
question their implicit assumptions.
Prototypes can fidelity, they gain in flexibility, because they can easily be altered in response to what’s learned by exposing users to them
Real-world experiments are an essential way to assess new ideas and identify the changes needed to make them workable
All quotes and comments were based on the article published by Harvard Business Review. Plagiary is not intended by any means.
The mind map is presented only as a summary of the article, and some ideas are stated in a quoted way