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Professional Skill Lecture 2 Digtal Marketing lanscape (What do customers…
Professional Skill Lecture 2
Digtal Marketing lanscape
What do customers want?
How do you capture your customers attention
Visual
Be visually contextual through (advertising) communication
Porential audience
Audience Details
social media advertising
Linkein
intagram
B2B
Video content
Increase your visibility to people know
Audio
Procasting
Benefits
Become an authority on trending industry topics
Many is positive
allow you to let you to provide information to convice people
Be authentic and conversational
Long term to the brand
Build a COMMUNIT
Written
Website
newspapers
Tailored e-books based on the target audience
Linkedin blog posts
Solve PROBLEMS
Different customers shoubld be taken by different solution
How about big brand
Need to do more events, know more detail about your targets
make more tailored
gender, which gym they prefer to go
Even your customers democrafics is quite few, but still need to tailored
Be contextual based on the PLATEFORM
Style
Don't copy and paste
Show your professional
不要每一个社交媒体都放同样styled 的东西， 每一个platform的是different types of customers
Global marketing
The most effective social media for B2B
Linkedin
But the most expensive
Homework for next week seminar
make a video
select one of these two skills you feel is most relevant to you and requires most development
Access Linkedin learning through Minerva or YouTube videos on your chosen area and research how to improve your skills gap
Video
Importing video
Trimming and splitting clips
Transitions between clips
Adding titles
Adding audio
Fading audio in and out
Adding background music
Assignment
Select one job description from the 8 provided on Minerva
Advertising Account Executive
Advertising Copywriter
Creative Director
Digital Marketer
Marketing Executive
PR Account Executive
Search Engine Optimisation (SEO) Specialist
Social Media Manager
Higher Education Lecturer