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Strategy and the tourism, hospitality and events contexts (Strategy and…
Strategy and the tourism, hospitality and events contexts
Strategy and strategic objectives for tourism, hospitality and event organizations
What is strategy?
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many views put forward by academics, practitioners and consultants, which can sometimes appear
contradictory
a lot of jargon – where different words are used to describe essentially the same aspect or conversely the
same words are used to describe aspects of strategy which are essentially different
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different schools of thought and approaches adopted by various academics and consultants involved in this field
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Chandler’s definition
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Resources
Resource inputs (sometimes called factors of production) are those inputs that are essential to the normal functioning of the organizational process
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Types of objectives
Open – stated in qualitative terms, general in form and timescale.
Closed – stated in quantitative terms, specific in form and timescale
Introduction to strategy for tourism, hospitality and events
Goods and services
services are intangible – things done on your behalf or for your benefit. You do not own service products,
but instead you have use of them
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Tourism, hospitality and events – specific service characteristics
Six tourism, hospitality and events characteristics
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