Please enable JavaScript.
Coggle requires JavaScript to display documents.
¿What is Strategy? (Michael Porter) (Operational Effectiveness (OE) (La…
¿What is Strategy?
(Michael Porter)
Operational Effectiveness (OE)
La búsqueda de productividad, calidad y velocidad es necesaria
Total quality management
Benchmarking
Time-based competition
Outsourcing
Partnering
Reingeniering
Consiste en realizar mejor actividades similares a los de la competencia
Es fácilmente imitable y difícilmente diferenciable
The creation of a unique and valuable position, involving a different set of activities
Strategic Positioning
Origins
Variety-based positioning:
Producing a subset of industry´s products or services
Volverse especialista
Ej: Jiffy Lube International
Needs-based positioning:
Serving most or all the needs of a particular group of customers
Ej: Ikea
Variant: The same customer has different needs on different occasions of for different types of transactions
Access-based positioning:
Segmenting customers who are accesible in different ways
Ej: Carmike Cinemas: pueblos pequeños en condiciones particulares
Perform different activities from rivals´or performing similar activities in different ways
. Deliberately choosing a different set of activities to deliver a
unique mix of value
.
Requirements of sustainable strategic position
Use of trade-offs
Fit both competitive advantage and sustainability
Simple consistency between each activity (function) and the overall strategy
Activities are reinforcing
Optimization of effort
Can you say what your strategy is?
(David J. Collis - Michael G. Rukstad)