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STRATEGY AND THE TOURISM, HOSPITALITY AND EVENTS CONTEXTS (Levels of…
STRATEGY AND THE TOURISM, HOSPITALITY AND EVENTS CONTEXTS
Chandler’s definition
Levels of strategic decisions
Tactical level decisions
Operational level decisions
Strategic level decisions
Congruency and ‘fit’
Different ‘levels’
Time and planning horizons
The elements
of strategy
The adoption of courses of action
The allocation of resources
The determination of
the basic long-term goals and objectives
The practice of strategy
Objectives
Types of objectives
Open
Close
Hierarchy of objectives
The content of corporate objectives
Economic objectives
Values & Vision
Social objectives
Mission &
Mission statements
Growth or market share objectives
Competitive
advantage objectives
Mintzberg’s 5Ps
Pattern strategies
Position strategies
Ploy strategies
Perspective strategies
Plan strategies
How do businesses set objectives?
The stakeholder approach
Stakeholders and objectives
The stockholder approach