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ECOMMERCE FY21 - FY22 (TEAM (Marketing (Content marketing specialist…
ECOMMERCE FY21 - FY22
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- MARKET EVALUATION & BUSINESS MODEL
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Vision / Mission / Values
Why?
- Create difference
- Create trust
- Add value
- Create affinity/personal statement
- Reason to share
Marketing
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Educate
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Promotion
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Partnerships
E.G. AU Weightloss:
- Weightwatchers
- Noom
- Jenny Craig
E.G. AU Healthy:
- Hello Fresh
- Marley Spoon
- GoodnessMe
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2020 HEALTH FOOD TRENDS
- Gut health & fermented foods and shots
- Plant-based dairy (milks and butters): oat milk
- Dense nutrition, 'Better for you' and functional foods: fruit and vegetable snacking bars (refrigerated), supplementary vegetables in pre-packed sauces
- Keto and Low-FODMAP
- Hemp & CBD
- Plant-based foods: away from soy and into grains, seeds and innovative ingredients such as golden chlorella
Blended foods - hlaf meat, half plant-based e.g. Babybel recently announced a cheese that’s a hybrid of dairy and plant-based.
- Alternative flours
- Low or no-alcohol and Better for alcoholic drinks: e.g. Wild Tonic’s Hard Jun Kombucha, Crook & Marker’s sugar-free spiked sodas.
- "Better for you" in general
- Healthy snacks on the run: especially puffed and popped e.g. UK https://plantpopssnacks.com/ and https://www.wearenativesnacks.com/, and protein snacks e,g, good! snacks plant-based protein https://goodsnacks.com/collections/all
- Permissible indulgence (often hand in hand with 'better for you')
-Innovative flavours that move away from sweet: spicy, umami, bitter. hotter, sharper, pungent.
- Altruisitic brands that give back
- Environmentally Conscious Foods And Drinks