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BLOCK 2 (227 Words) (INTERNATIONALISATION OF OPERATIONS (Implications of…
BLOCK 2 (227 Words)
GLOBAL CONTEXT
Localising the Globe
World Trade Organisation (WTO)
The Diamond Model
Competition/Trade among Countries
The Five Forces Model
Competition among Business Organisations
ECONOMIC AND GLOBALISED FLOWS IN A GLOBALISED WORLD
Foreign Direct Investment (FDI)
The Balance of Payment
Current Account
Capital Account
Financial Account
Global Imbalances
Multinationals
TRANSFER PRICING
Arms Length Principle
Transfer Mispricing
GLOBAL TRADE ENVIRONMENT
Effects of Globalisation
More International Trade
More Barriers
Political Instability
Allowing Flexibility
Different Cultures/Standards
FOREIGN EXCHANGE MARKET
Supply of pounds to foreign currency market
Reaching equilibrium in the foreign currency market
Changes in currency supply/demand
Government Intervention in currency markets
Tax Considerations
INTERNATIONALISATION OF OPERATIONS
Implications of Internationalism
Offshoring & Re-shoring
Home country operations with exports
Multi Domestic Operations
Regional Operations
Global Co-ordinated Operations
Location Decisions
Supply Chain Management
Supply Chain Efficiency
Vertically Integrated Supply Chains
Outsourcing
Supplier Relationships
INTERNATIONAL MARKETING IN A GLOBAL CONTEXT
Multinational Companies (MNCs)
Macro/Micro Environment
Entering/Operating in International Markets
Globalisation v Customisation
Branding
BRANDING IN A GLOBAL CONTEXT
Niche v Mass Market Brands
Losing control of your Brand
Global Positioning Marketing
Ethical Issues
Coonsumer Perspective
Worker Perspective
Political Issues
Global Marketplace v Poverty Alleviation
Corporate Social Responsibility
CONVERGENCE/DIVERGENCE
Innovation/Comparison
Global Culture
Technology
Crossvergence
Adoption/Adaption