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How does your product engage with audiences and how would it be…
How does your product engage with audiences and how would it be distributed as a real media text?
marketing
trailers on youtube and other social media platforms
two months before the release have the characters constantly update their followers on intsagram and Facebook about the upcoming film
ask social media influencers to come to the premiere, especially food enthusiasts as their followers would be more interested in the film
Advance screenings, have an on ground event for the premiere
actors and influencers can be asked to use a hashtag on their Instagram/Facebook to create their favorite meals. This same hashtag would allow fans to engage with the film, thereby creating hype
engaging with the audience
the film is largely dependent on visuals
the main characters behavior to the constant bad news she received is an important part of telling the story and how she goes about her journey
aesthetically pleasing food shots
using social media platforms to engage the audience and creating hype for the film
drama
target audience
food bloggers
teenagers
cooking enthusiasts
middle aged women
distribution
Netflix - after a year of the film being released
international cinemas
wide release
