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Attitudes (ATTITUDE MODELS (Strategic applications of the multi-attribute…

- - - - Negative
        
        It is a lack of mental discipline. It focuses on the problem and stops looking for solutions or opportunities
      - It sees and acknowledges problems and then focuses on finding solutions and opportunities. It looks for the opportunity within the problem.
- - - - Utilitarian function. The utilitarian function is related to the basic principles of reward and punishment.
      - Value-expressive function. Attitudes that perform a value-expressive function express the consumer’s central values or self-concept. A person forms a product attitude not because of its objective benefits, but because of what the product says about him or her as a person