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COMPETING IN A GLOBAL CONTEXT (GLOBAL TRADE ENVIRONMENT (GLOBAL TRENDS…
COMPETING IN A GLOBAL CONTEXT
GLOBAL TRADE ENVIRONMENT
COMPETITION AND TRADE AMONG COUNTRIES
Theory of absolute comparative advantage
Theory of relative comparative advantage
The diamond model (Porter, 1990)
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COMPETITION AMONG BUSINESS ORGANISATIONS
Five forces model ( Porter, 1980)
ECONOMIC AND FINANCIAL FLOWS IN A GLOBALISED WORLD
THE BALANCE OF PAYMENTS
The current account
The capital account
The financial account
FOREIGN DIRECT INVESTMENTS
INTERNATIONAL TRADE
THE FOREIGN EXCHANGE MARKET
THE FOREIGN EXCHANGE RATE
Supply
Demand
PLIGHT OF SMEs
World Trade Organization (WTO)
GLOBAL TRENDS
MEGA-CITIES
SUSTAINABLE CITIES
NUTRITION TRANSITION
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GLOCALISATION
Global players
Chinese firewall
Cultural cannibalism
RETAILING
ACCOUNTING
FINANCIAL REGULATION
TAXATION
INTERNATIONAL TAX
UNITARY TAXATION WITH PROFIT APPORTIONMENT
TRANSFER MISPRICING
THE ARM´S-LENGTH PRINCIPLE
TRANSFER PRICING
Stewardship
Track record
National economy
Investors
Borrowed finery
Imperialism
ACCOUNTING RULES
International Accounting Standards Board (IASB)
International Financial Reporting Standards (IFRS)
Accountability
Efficiency
Transparency
MARKETING ENVIRONMENT
ETHICAL ISSUES
Differing standards of consumer protection
The exporting of consumerism and increase in cultural homogenisation
The targeting of marketing at lower-income consumers in developing
Geographical segregation of business operations
CORPORATE SOCIAL RESPONSIBILITY (CSR)
INTERNATIONAL MARKETING
INNOVATING
BRANDING
Brand content
Brand equity
Brand identity
Brand reputation
INTERNATIONAL MARKETS
Operating
Entering
GLOBAL MARKETPLACE
Macro environment
Micro environment
Triggers for expansion