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Empathy is a Verb (Other methods (Assume beginner's mindset, Ask What…
Empathy is a Verb
Other methods
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Ask the 5 whys
(ask why 5 times, get root cause)
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"W/O understanding what others see, feel, experience, design is a pointless task"
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Insight
Create Insights
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- Rephrase themes as short statements
that open new possibilities
- Repeat for all themes;
Discard unneeded ones
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- Refine insight statements
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Structuring insights
- Describe current situation and behaviour
- Describe dilemma and why it's a frustration
- Describe ideal to-be scenario
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What insights ARE
Unrecognized, fundamental human truth
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How Might We
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Gettting to How Might We
- Rephrase insights as questions.
Add How Might We's at the start
- Find opportunities for design
- Does the How Might We's generated allow many solutions?
Broaden if needed
- Make sure not too broad though