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Key factors affecting consumers decisions (Price (A cheaper price might…
Key factors affecting consumers decisions
Price
A cheaper price might make more people want a product, but a higher price attracts consumers to a higher quality
Disposable income
The more disposable income usually means they are willing to spend more.
Customer service
If customer service is good then a consumer could feel compelled to buy as they are happy with how they were treated or visa versa.
Environment
Today people strive for a more environmentally friendly options because they can then feel that they are helping the earth.
Culture
Culture affects what someone buys, eg eats so that someone who can't eat meat will not buy it
Convenience
If something is convenient then it is quick and easy to access for the consumer
Social media
If a consumer sees a influencer using something then they immediately could have more trust in the brand/ product
Gender
A male would likely buy different stuff to a female as they have different needs and wants.
Age
A 12 year old is likely to buy different things to an adult as they have different disposable income levels and a want or need for different things
Marketing and advertisement
Good advertising makes a product look good and make a consumer want to buy it.