Key factors affecting consumers decisions
Price
Disposable income
Customer service
Environment
Culture
Convenience
Social media
Gender
Age
Marketing and advertisement
Good advertising makes a product look good and make a consumer want to buy it.
A cheaper price might make more people want a product, but a higher price attracts consumers to a higher quality
If something is convenient then it is quick and easy to access for the consumer
A male would likely buy different stuff to a female as they have different needs and wants.
Culture affects what someone buys, eg eats so that someone who can't eat meat will not buy it
A 12 year old is likely to buy different things to an adult as they have different disposable income levels and a want or need for different things
Today people strive for a more environmentally friendly options because they can then feel that they are helping the earth.
If a consumer sees a influencer using something then they immediately could have more trust in the brand/ product
If customer service is good then a consumer could feel compelled to buy as they are happy with how they were treated or visa versa.
The more disposable income usually means they are willing to spend more.