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Analytics 2.0 (Foundation (Foundation tool 1 &2 (Coradiant, Maxamine),…

- - - - tracking duration on page == degree of engagement
      - generally missing info on kind of engagement (good or bad)
        
        ideas to measure that
        
        inline/ on-exit surveys
        
        surveys:
        indirect approach of asking "likelihood to recommend"
        
        market research company
        
        customer retention over time
    - - uncomplex
      - relevant
      - timely
      - instantly usefu
    - - critical few to focus
      - precision and not accuracy
    - - 1) Root cause analysis of metric's performance
        
        a) det. factors impacting conversion
        
        acquisition strategy
        
        organic search keyword ranks
        
        ease of your checkout process
        
        distribution of why people come to your site (primary purpose)
        
        website "scent" (ability of you campaigns to deliver traffic to relevant pages)
        
        b) collect data for the variables
        
        c) output - top 3 areas to improve
      - 2) Leveraging custom reports
      - 3) Macro insights
        
        questions to ask yourself
        
        1) How many visitors are coming to my website?
        
        long term trends of visits (sum of sesssion) and unique visitors
        
        check seasonal trends
        
        2) Where are visitors coming from?
        
        referring URLS
        
        Search Keywords
        
        actionability gold mine! [esp for SEO or PPC)
        
        check nonbranded keywords (users are at top of funnel)
        
        3) what do I want visitors to do on the website?
        
        self check: why does ur website exist? what are the top strategies (eg. paid campaigns, affiliates)? what do you think shld be happening on your website?
        
        output of self check == KPIs/metrics
        
        4) What are visitors actually doing?
        
        top 10/20 landing pages
        
        not just home page is impt these days!
        
        top viewed pages
        
        site overlay (click density) analysis
        
        understand navigational challenges on website
        
        understand visitor intent
        
        abandonment analysis