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Influences on Consumer Decisions (Customer Service (Good service will make…
Influences on Consumer Decisions
Customer Service
Good service will make a good influence on the customer
A good influence will entice you to buy more products from the store
Environmental Considerations
Disposable Income
A consumer's income determines what products they purchase
Disposable income is how much money they have after income tax.
Marketing/Advertising
People will buy products that look the nicest
Most products will have a catchy advertisement to go along with the product, to make people buy these products more
Convenience
Many customers do not have time to shop, so , so they want convenient shopping
Because people want more convenient shopping, most people are turning to online shopping
Age
People will be more inclined to buy certain things when they are a certain age, such as video games, which are typically targeted at people aged 9-25
When you turn a certain age, things can become more important, such as needing a car when you turn 18 typically.
Gender
People are more inclined to buy a certain product depending on what gender they are.
Using this, marketers aim different advertisements at different genders, such as the old spice ads with Isiah Mustafa in them that were targeted at females
Price
Product may cost too much at one store, but may be cheaper at another.
Consumers want the best value for money, so they will go to the store that offers the product for cheaper