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How to make a DIY ((STEP 4. HANG YOUR VIDEO., Now we can only leave our…
How to make a DIY
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Most of us use YouTube to promote and viralize our videos, which is totally right.
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To give you an idea, the video influences user behavior.
The public, after being persuaded by a “quality content” in video format, seeks more information about the activity of the company that is behind the audiovisual, goes to its website, goes to its point of sale or directly changes its behavior by buying the product / service of the company. Fantastic, right?
This happens because video is a more comfortable format that allows our users to better retain information. That is why there is a 41% more probability that an Internet user will click on a video than in a text.
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Description of the video: you have the possibility to write 5000 characters, but use the first 250 to make a clear description. Why? Because they are the ones that will be seen without clicking on "Show more".
If you can put a cover with image to the video much better. You will give character and personality to all your videos.
Add all the videos of a theme to a PLAYLIST. For example, all video tutorials within a list entitled "VIDEOTUTORIALS". It is much more dynamic for the viewer to have a series of videos of it.
And voilà! You already have everything you need to create a video tutorial. Now it only remains to get to work with your creation.
To make this process easier for you, we have created an excel template so you can plan your video tutorial step by step and without complications.
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Although planning seems obvious, it is an essential part of the process. This phase will save us a lot of time.
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Think that if you are not clear about these points it will be difficult to move on. You must keep in mind that in the first 5 seconds you will capture the attention of your online user, so the ideal is to be direct and not go through the hills of Úbeda, if you do not want your video tutorial to become something heavy ...
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When we are clear about step 1 we can begin to structure our script. This part will give us the guidelines to follow an order at the time of recording.
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Organize the content without leaving anything to possible interpretations, because otherwise your content can be seen as ambiguous.
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Very well, at this point we need to start recording our video tutorial. There are many screencasting systems that we can use but I'm going to talk about a specific one that works for both PC and MAC.
It is called CAMTASIA. I recommend you buy it if you think you are going to use it regularly because the paid version incorporates a series of ‘features’ that does not have the free version, but you can always use the FREE option to do the first tests.
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Why is Camtasia better than any other screencast system? Because it has a video editor incorporated. That means that once we capture the material, we can edit it directly.
It also allows us to export them in different formats and offers us the possibility of making interactive videos.