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STRATEGY FORMULATION: ANALYTICAL CONCEPTS LA12 ((Componentes, Alcance del…
STRATEGY FORMULATION: ANALYTICAL CONCEPTS LA12
Charles W. Hofer
Dan Schendel
The Concept Of Strategy
Match an Organization Makes between its internal resources & skills
Competences
Opportunities
Risks created by its external environment
Explicit tool for managing economic & social organization
recent origin in both management theory and practice
And various functional are policies and operating plans it uses to guide its day to day activities
Major link between goals and objectives the organizatión wants to achieve
TWO Different Views
Definitions of strategy
Peter Drucker (1954)
Gtes. analicen situación presente y la cambien de ser necesario
Qué recursos se tiene y cuales se debería de tener
What is our business?
What should it be?
"Estrategia representa un patrón de objetivos, propósitos o metas, principales políticas y planes para lograr estos objetivos, representandolos de tal manera que permiten definir la actividad a la que se dedica la empresa, o la cual se dedicará, así como el tipo de empresa que es o será"
Kenneth Andrews (1965, 1971)
Igor Ansoff (1965)
Strategy formulation Process different on 3 major points
Components
Inclusiveness
the breadth of the concept of strategy
Componentes
Alcance del producto
Vector crecimiento
Ventaja Competitiva
Sinergía
Alfred Chandler
Strategy and Structure (1962), XX
Du pont, Estandar Oil of New Jersey, GM & Sears Roebuck
Elemento que determinaba las metas básicas de una empresa, a largo plazo, así como la adopción de cursos de acción y asignación de los recursos necesarios para alcanzar estas metas
Hofer/ Schendel
Goals, Objetives & Goal Structures
Objetives, intermediate-term targets that are necessary but not sufficient for the satisfaction of goals.
Goals
Ultimate, long run, open-ended, attributes or ends a person o org. seeks
Fundamenta pattern of present and planned resource deployments and environmental interactions that indicates how the organization will chieve its obetives
