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Boutique Hotel
Kirtika Anand - 194572
Struijcken Foor - 182294
Grand Le…
Boutique Hotel
Kirtika Anand - 194572
Struijcken Foor - 182294
Grand Le Jasper - 181285
Dinh Do Tan Thanh (Charlie) - 194549
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Core processes
Supplier relationship process
- local suppliers in service and co-operation (Efficiency)
Order fulfillment process
- warm welcome check-in
- high quality service
- check-out with professional aftersales
Costumer relation process
- Marketing & sales (advertisement/ after sales)
- Highly qualified service with many touch points
- Customized packages (co-operation with locals)
- Loyalty card
- Quick & easy contact (e-mail, phone, website & social media, address)
Product and service development process
- Personal contact and service (special wishes and adapting to the guest's needs)
- Design & concept adapted to the environment
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Segmentation
Demographic
High income, from 25 - 50, high education
Psychographic
Privacy, Cultural interest, high demand
Geographic
Guests from different regions, countries, continents
Behavioral
Holiday, family or couple, repeat, extra service
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Organizational Forms
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Simple
simple form is often in a Boutique hotel because the hotel is relatively small with approximately 100 rooms
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