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Advertising Seminar 3 Moodboard (Creative Brief (Exmple (Target audience…
Advertising Seminar 3
Moodboard
Make a picture grid
Example
Show the feature of the brand
combine some characters with the brand
masculine
stylish
exclusive
Show what's the mean of grooming for man
could be a gentleman Performance
could be a daily routine
The target
A succesufull business man
Social
Dating,
sexy
confident
Something is particular important to your consumer
Creative Brief
See if you can suss out
Target audience profile
moodboard
Ad objectives
Proposition
Support
Tone
Mandatories 強制性
Exmple
Target audience profile
Males 18-30, young professionals
Insihgts
Useful creative start points
Use moodboard to facilatate your thoughts
Should be able to write you ad from your idea