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Globalisation: Ethical Issues (Ethical issues for marketing (Different…
Globalisation: Ethical Issues
Ethical issues for marketing
Different standards
Exporting of consumerism (spending for the good of the economy)
Increase in cultural homogenisation (making things similar)
Marketing at lower income developing countries
Segregation of business operations
Differing standards of consumer protection
Scandals in the pharmaceutical industry - questionable marketing practices
Suppression of information on side effects
Marketing variations of tobacco products
Differences in standards of consumer protection in vehicles, medicine, food and drink.
Exporting consumerism and increasing cultural homogenisation
Obsessive spiral of consumerism made people more likely to succumb to
depression, anxiety and addictions
Globalisation has led to cultural homogenisation at the expense of local cultures.
Similarities in shops and products offered
Upsurge of plastic surgery in shanghai - form of consumption that does not support well being (only image)
Research: Consumers who admired lifestyles of economically developed countries, preferred foreign brands of products to enhance their status.
Targeting lower income consumers in developing countries
Marketing products beyond low income consumers results in dissatisfaction
Low income consumers may be exploited, they are vulnerable, lower level of education
Exclusion from targeting however can increase the gap between affluent and poor
'Stimulating commerce in developing countries could improve lives'
Geographical segregation of business operations