Please enable JavaScript.
Coggle requires JavaScript to display documents.
Planning Business Messages (Select the Medium (Choosing the Right Medium…
Planning
Business Messages
The Three-Step Process
Writing
(25%)
Compose
the Message
Adapt to
the Audience
Completing
(25%)
Revise
Produce
Proofread
Distribute
Planning
(50%)
Gather
Information
Select
Medium
Get Organized
Analyze
Situation
Organizing
the Message
50% Planning
25% Writing
25% Completing
Analyzing
the Situation
What is the
purpose?
Define
Your Purpose
General
Purpose
To Persuade
To Collaborate
To Inform
Specific
Purpose
Audience Thoughts
Audience Actions
Your Goals
Analyze
Your Purpose
Will anything
change?
Is the purpose
realistic?
Is the timing
right?
Is the purpose
acceptable?
Who is the
audience?
Profile Your
Audience
Size and location
Composition
Knowledge Level
Expectations
Probable Reaction
Primary Members
Gather Information
Views of Others
Company Documents
Coworkers or Customers
Audience Input
Uncover Audience Needs
Required Information
Accurate
Ethical
Pertinent
Select the Medium
Oral
Conversations
Interviews
Speeches
Presentations
Meetings
Written
Memos
Letters
Reports
Proposals
Visual
Communicate fast
Clarify complexity
Overcome barriers
Expedite memory
Electronic
Oral Media
Written Media
Visual Media
Choosing the
Right Medium
Media Richness
Message Formality
Media Limitations
Sender Intentions
Urgency
and Cost
Audience Preferences
Organizing
the Message
Promote Productivity
Boost Understanding
Increase Acceptance
Save Audience
Time
Defining the Main Idea
The Topic:
Overall Subject of
the Message
The Main Idea:
Specific Statement
About the Topic
Generating Creativity
Brainstorming
Journalistic Approach
Questions & & Answers
Storyteller's Tour
Mind Mapping
Limiting Message
Scope
Length Issues
Support Points
Audience Attitude
Research Depth
Choosing the Approach
Direct Approach
(Deductive)
Indirect Approach
(Inductive)
Audience Reaction
Message Length
Message Type
Outlining the Content
Alphanumeric
Decimal
Basic Message
Structure
State Main Idea
State Major Points
Provide Evidence