Please enable JavaScript.
Coggle requires JavaScript to display documents.
Crizal CTA (Enhancing (Want to make the most of life, Positive, Maximize…
Crizal CTA
Enhancing
Want to make the most of life
Positive
Maximize your life
No compromise
Performance
Always be your best self
FOMO / YOLO
Identify
Authenticity
Aspirational
More honest than tradi. ads
Relevant profiles
Testimonials?
Different lifestyles
Work vs personal
Diversification (more than one activity, even professional)
You are more than your job
Versatility
Empathy
Caring
We understand you
We take care of your needs
Inclusivity
Educating on
lenses/vision
Highlighting benefits
Showing how your life is enhanced
Focus on self
rather than family & household
It's all about me
Promotion
Good deal
Communicating value
Wellness & self-care