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Focus Groups (Questions to be asked (Peoples perception of probiotics,…
Focus Groups
Questions to be asked
Peoples perception of probiotics
peoples knowledge of probiotics
buying trends of probiotics in population
Safety and regulation of probiotics
Methods used
Funnel analogy for questions
Segmented groups?
Separate gender groups?
mixed gender groups
Sample population groups
(6-10) people per group
40-60 mins per group
Old sample size aged (45-60)
Taking place outside of college
College educated
Possibly not college educated?
Young sample size aged (20-25)
Educated in nutrition
Rent a study hub to complete
Not educated in nutrition
This session will take place outside of college
one to one interviews
follow ups from focus group- linking focus group with one to one
separate individuals who did not partake in the focus group