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B207: Block 2 Competing in Global Context gloabal b (Marketing marketing…
B207: Block 2
Competing in Global Context
Operational Management
Global Market Place
Marco-environment
Social -cultural
Technology
Econmic
Political & Legal
Trading
Micro-environment
Size of Market
Competition
Market access
Profit potential
Triggers for Expansion
Saturated Market
Small doestic markets
Low-growth domestic markets
Customer drivers
Competitive forces
Decisions
Costs
Strategic
Supply chain
Vertical
Efficiency
Outsourcing
Offshoring
Re-shoring
Competetion
Competitive Advantage
Diamond Model Absolute
Factor conditions
Structure of firms
Demand conditions
related and supporting industries
Relative competitive advantage
Porter's Five Forces of Competition
Competitive rivalry
New entrants
Buyers
Suppliers
Substitutes
International Trading
Trade Tariffs
Trade barriers
Offshoring & Re-shoring
Accounting & Finance
International Rates
IFRS standards
Exchange Rate
Supply & Demand
McBurger Index
Unitary Taxation
Transfer Pricing
Arms' length principle
Mispricing
economic and financial flow
Balance payment
Current account
Capital Account
Financial accounts
Foreign direct investments
Marketing
Branding
Logo
Architecture & Naming
Reputation
Identity
Kapferer's Prism
Physique
Personality
Culture
Relationship
Reflection
Self-image
Brand Tribes & communties
Global & Local
Equity
Modes of Entry
Joint ventures
Direct investment
Franchaise
management contracting
Contract management
Licensing
Strategic alliances
Global strategic partnerships
Innovation
Global Brands
International brands
Local brands
Convergence
cultural
Global vision
Divergance
parent culture
Crossvergence
innovation by adapting
Act Local
Ethical Issues
CSR
Responsibilities
Moral Agents
Enligthen Self-interest
Sustainability
Consumerism
Cultural Homogenisation
UN Sustainable Goals
Improve workplace standards
Lower-income customers
E-waste
Human rights
Pollution
