Please enable JavaScript.

Coggle requires JavaScript to display documents.

A Visual Design Model 5steps1 Clark, R. C., & Lyons, C. C. (2011)…

- - - - To inform or motivate
        (building awareness)
        :checkered_flag:
        *Often introduced in company training and to motivate a sales force
      - To build procedural skills and teach the associated knowledge required
        (Near-transfer Skills)
        :pencil2:
        *The goal is to help learners perform step-by-step tasks such as learning a new computer software
        
        2.) Determine the Context
        :explode:
        (Clark & Lyons, 2011, pp. 33-42)
        
        Identify the circumstances that form the setting for an idea or statement in terms of which it can be understood and assessed.
        
        Who are the learners?
        Who is your target audience and their current understanding of the context?
        :warning:
        Analyzing the learners culture, age group, and education can help identify possible problems
        (Visuals work best on beginners versus advanced learners)
        
        What is the learning environment?
        Identify the physical location in which individuals learn.
        (Classroom, desk, office, assembly line, car)
        Due to variety, it is important to have appropriate surface features for the graphics based on ones environment
        
        3.) Design the Visual Approach
        :pen:
        (Clark & Lyons, 2011, pp. 33-42)
        
        Taking all components in consideration to determine the image. Assess the general graphic requirements and form a "Look and feel" for the project.
        
        3 more items...
        
        What is the delivery medium?
        :question:
        How are you going to portray and visualize this information
        (Smart phone, computer, book, handout, cartoon)
        
        What are your constraints?
        :unlock:
        Is anything going to get in the way of this objective?
        (Budget, time, accessibility requirements, templates, and corporate style guidelines)
      - To build principle-based or problem-solving skills and teach the associated knowledge required
        (Far-transfer Skills)
        :star:
        Involves problem solving and judgment. Do I invest into a new product? How do I sell this new product?