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Clark & Lyons Visual Design Model (Stage 1 Define Goals (sam-wheeler…
Clark & Lyons Visual Design Model
Stage 3 Design Visual Approach
Decide the look and feel the material should encompass.
Preliminary graphic ideas and color schemes.
Stage 1 Define Goals
Intended Audience
What/who is the accomplished goal?
Budget & Policies
Stage 2 Determine Context
Target Audience - Break down categories of most beneficial and characteristics of appeal.
What is the presentation environment?
The best material medium to be presented on.
Stage 4 Identify Communication FunctionNeeded to Match Content Types
Match content with visuals intertwining all information for a more finalized project.
Look at the steps, processes and flow of design.
Stage 5 Apply Principles of Psychological Events
Organize and scrutinize media avoiding mental overloading.
Implement and check for graphics cueing and white space.
Based on media selection, check to make sure chosen graphic avenues are appropriate. (E learning- using animations appropriately)
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: proven guidelines for planning, designing, and evaluating visuals in training materials (Second). San Francisco: Pfeiffer.
Fine tune organization of content and delete any unrelated content that takes away from goal.
