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PICCADILLY CIRCUS piccadilly-circus-copertina (WHERE IT IS LOCATED (Today,…

- - - - The theatre stands on the south side of Piccadilly Circus. It has a seating capacity of 588 and it was designed by Thomas Verity and opened as a theatre on 21 March 1874.
    - - The first building bearing the name was built in 1859 and was a music hall.
        
        In 1885 a new London Pavilion was constructed, which also served as a music hall
        
        In 1934 the building was converted into a cinema
        
        In 1986, the building was rebuilt and converted into a shopping arcade.
    - - The Shaftesbury Memorial Fountain stands at the southeastern side of the Circus and was erected in 1892–1893. During WW2 its original position was at the centre. The aim of the fountain was that of commemorating the philanthropic works of Lord Shaftesbury, a Victorian politician, philanthropist and social reformer.
    - - After the creation of Shaftesbury Avenue in 1885, Piccadilly Circus became attractive for advertisers, who installed London's first illuminated billboards in 1895.
        
        For some time the plaza was surrounded by billboards, creating London's version of Time Square, but currently only one building still carries large displays.
      - The earliest signs used incandescent light bulbs; these were replaced with neon lights and with moving signs.
        
        From December 1998, digital projectors were used for the Coke sign, the square's first digital billboard, while in the 2000s there was a gradual move to LED displays, which completely replaced neon lamps by 2011.