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Marketing in tourism field (Relationship with customers/clients…
Marketing in tourism field
Economy
Third sector
Services and products
Low-cost flights/HTL rooms
Pricing
Packaging
Last minute HTL rooms, flights
Communication
Social networks
Relationship with customers/clients
Persuasiveness
Kindness
Availability
To be welcoming
Patience
To have problem solving skills
Marketing research and analysis
Travel businesses
Consumers/Customers/Clients - People
Target segmentation
Channels of distribution/Place
Online:
Online communities
HTL website
Booking.com/Tripadvisor/Trivago/Momondo/eDreams
Offline
Word of mouth
Leaflets/brochures/Flyers/Journals
Fairies/Events
Reviews (e.g. Tripadvisor), blogs, wikis
Promotion
Websites
Giveaways
Advertising
Information
Blogs, wikis
Photos, videos