Visual Design Model

Define the Goal

Is it to motivate or to inform?

Is it to build new skills or build on what the learner already knows

Is it principle based or problem solving?

Determine the Context

Who are the learners?

What is the learning environment?

Are the novice or expert learners?

Are they in a classroom, on the job?

What visuals will be used?

Are you using a computer screen, paper hand outs, a wall chart, or a white board?

What are your Constraints?

Is there a budget, time table, or style guides?

Design the Visual Approach

Determine the image

Asses general graphic requirements

Design Treatment

Make decisions about: strategy, text, visuals, layout, and functionality

Identify Communication Function to Match Content Types

Individual Content

Type of Communication

Apply Principles of Psychological Instructional Events

Planing and laying out the graphics

graphic for cueing, white space distraction, grouping, and visual contiguity