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Marketing (The price (Price Setting Objective (Utility Orientation, Sales…

- - - - • Means and analysis tools
        
        Fundamental Ideas
        
        • Orientation towards the client • Total effort of the company • Profit as objective
- - - - People or organizations that can satisfy the
        customer needs and try to do it
    - - Producers compete between
        Yes to meet customers' needs and get their money
    - - People or organizations with needs to meet, with money to spend and with the desire to spend on them.
- - - - Example: apples, baseballs, etc
        
        But the brand name indicates a difference in the product to the consumer
        
        The product concept now includes the services that accompany the sale, and so we have approached a definition that is useful for marketing staff
- - - - Non-durable goods are tangible goods, Durable goods, Consumer goods
        
        Examples are beer, soap and salt. They include refrigerators, machine tools and clothes.
- - - - • The nature of competition shifts to pure form or oligopoly.
        
        •Completely different markets can be addressed at different stages
        
        Customer attitudes and needs may vary in the course
- - - - Profit goals can be established in the short or long term.
    - - It focuses on the volume of sales, increase them or improve the company's participation in the market
    - - Stabilize prices and deal with the competition
- - - - use of the means paid by a seller to inform, convince and remind consumers of a product
    - - Determination of objectives, Evaluation, Budget decisions, adoption of the decision message on the means to be used
- - - - Tipos
        
        Commercial Promotion
        
        sales promotion to get reseller support and improve your efforts to sell
        
        Promotion for the sales force
        
        Granted to motivate and achieve group sales efforts and make them more effective
        
        Consumer promotion
        
        promotional sales to stimulate consumer purchases
        
        Consumer Promotion Instruments
        
        Samples, Coupons, sales, promotional packages, prizes, customer reward, contests, raffles
        
        Promotion to establish a franchise with the consumer
        
        Promotes product positioning and includes sales messages in the deal
- - - - Public Relations are a tool in attitudes towards the organization, its products and policies