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7 tips of Marketing Strategy (Know your customers/clients (What they like?…
7 tips of Marketing Strategy
Make It Unique
Unique Selling Proposition
DIY Toppings to selected levels
Eco-friendly cups and straws
Include your collateral
Brochures
Give out during the first 1 week of opening
Fact sheets
Know your customers/clients
Who are your ideal customers or clients?
Teenagers and Young Adults
What they like?
Bubble tea
Supports environmental friendliness
What they need?
Affordable bubble tea
Conducive and cafe like environment
What they expect?
good quality cup of bubble tea
Be Flexible
Website
Physical location
Punggol East Container Park
Do your Research - determine price
Industry reports
Competitor advertisements - KOI, LiHo, Gongcha
Comparison with Koi's pricing
Use Visuals to illustrate facts
Charts
Graphs
Images
Remember your budget
Outline company's financial analysis