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Ethnography (Principles (Understand norms (Culture norms, Design…

- - - - Participant observer
      - OK to switch
      - Observer participant
        (unobtrusive)
    - - When you learn nothing new;
        Can predict behaviour
    - - Note taking
      - Videotaped Records
      - Observation + Interview
  - - - Don't sacrifice rapport for answer
      - Respondents to shape content
      - Respondent knows more than you
  - - - Need original people
    - - Space
      - Legal