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Globalisation - Ethical Issues (Targeting low income consumers in…
Globalisation - Ethical Issues
Standards of consumer protection
Marketing to countries with lower levels of regulation / consumer protection
Tobacco
Pharmaceuticals
Vehicles
Exporting consumerism . increasing cultural homogenisation
Spreading consumerism
Impact on wellbeing
Values of consumer culture do not fulfill psychological needs
Cultural Homogenisation
Desire to emulate Western culture
rise in plastic surgery in Asia
Westernised clothing
marginalised "poorer" groups who dress traditionally
Over consumption of disposable goods
e-waste
developing countries not equiped to cope with this
Targeting low income consumers in developing nations
Exploitation of low-income consumers
Consumer vulnerability
Less choices v affluent customers
Less knowledge and understanding of risks
Dissatisfaction for low-income consumers having products marketed beyond their reach
Exclusion can increase the gap between affluent and poor
ie - Healthcare
Arguement that by stimulating the bottom of the pyramid - radical immprovements could be made to this sector
Perceived as "Corporate Poor-washing"
Would MNC's be serving or creating needs?
An agenda for profit boosting, packaged as an antidote
Geographical segregation
Seperation of cause and effect from an operation
Consumers may be indirectly imapcted
ie - job losses
risks of sub-sub contracting
lack of control over safety and employment
Tax avoidance