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advertising and criativity (working with brands (living breathing organism…
advertising and criativity
make something out of nothing
naive works
if the first scene dosen' grab you, it's not a good movie
why can't we do this?
honest, explore the truce of the product
be entusiastic
got milk
the abstence of the product sold the product
stupid
brillhant
type has voice
a great idea travels to other places
emotional
a piece of popular culture
how to make advertising that lives in culture
good ideas can come from anywhere
mass intimacy
a messge to people that resinates with you
intimacy with people
don't tak down to the consumer
undestand the people
one to one
working with brands
living breathing organism
soul, brain, heart
connection
emotion
"what does the brand stand for?"
care about people
people first
take the best of past and bring it foward
be persueisive agan and again
listen to their problem
you need open dialog
stick what they know with a magic words
TRUST
goodby rules for creative vandalism
excited
loud, in your face, and it's still there the next day
don't copy. steal.
be aware of things around you
part of your job, is not to do your job
your job is to be alert, 10 hours beeing alert and 2 doing something
run towards fire
take chances
be provactive
seek out fame
how tell a story in 30 seconds
instant gratification feeling
start with the ending
end on high
feeling what is about
diagramming a commercial