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Globalisation and CSR (Reasons to value CSR (Should a corp be considered a…
Globalisation and CSR
Reasons to value CSR
Morally correct
Pressure from Stakeholders
Enlightened self-interest
Should a corp be considered a moral agent?
Membership implies accepting shared responsibility and therefore blme
Corporations can be criminally libale
Communications
Corporate comm;s to be directed at informed stakeholders
Public comm's
credible third parties
staff
media
Brand Misconduct
Examples / Reasons include
use of long, complex supply chains
Production by subcontractors in developing countries
Highly competitive markets
Damaging effects of production
social wellbeing
Human Health
The Enivronment
Accomplishing CSR
3 choices
Morality best achieved through the market
Consumers are rarely able to accurately know (or care!) about a companies CSR morality
Govt intervention is required to ensure moral behaviour
Governments don't always act without agenda or in a nuetral manner
lobbyists and balancing public demand
Corp should manage their own CSR
Regional variations in cultures, religion, economy, politics and conflict can impact this
Europe
Social control by the collective
Asia
controlled by management and government
North America
Controlled by individuals and corporations