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PR for Non-Profit Organization (NGOs) (target groups (public officials,…
PR for Non-Profit Organization (NGOs)
term
organization whose
purpose is to serve the public
; operate in all areas of public life
role of NGOs
dont make a profit
provide services to groups
rely on public support in the form of donations
from philanthropic organizations
from philanthropic individuals
may receive some government funding
Andreason & Cotler broads categories of non-ptofit organizations
private non-ptofit organizations
philanthropic organizations
religious organizations
political associations
Bill & Melinda Gates Foundation
internatiobal organization
United Nations
UNICEF
receive fundings from
governments around the world
corporations
Gucci
IKEA
ING
small cash donors
NGOs
NGOs in Australia
role
providing direct services to marginalized groups
advocating for changes in the nature of aid
monitoring and critisizing the implementation of international aid
public non-ptofit organizations
government organizations
libraries
police
health service
public utility services
water
electricity
fire
goals & objectives
fundraising
raising donations
influencing public support and police their favour
to increase both their support base and the number of people they serve
target groups
public officials
government agencies
community leaders
people using their services
volunteers
etc.
PR for Non-Profit Organization, part 1-4