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Jobsdb AS (Trello (Targeting Suggestion (Custom Intent (Custom Intent…
Jobsdb AS
Trello
Mock Up
Creative Best Practices
Targeting Suggestion
Custom Intent
Custom Intent-Company related
Custom Intent-Job Position Related
Competitor:
cpjobs, ctgoodjobs, jobsdb, indeed, Hunterguide, linkedin, jobstreet, jora, monster,etc.
In Market
Topic Targeting
All visitors X job topics
Or just job function audience lists
Similar Audience
Similar ID
url contains
job id: top viewed jobs
Similar to jobsDB audience lists
Campaign Report
Report Template
Optimization
Budget Allocation
Device Performance[Google GDN]
Most of conversions are from desktop
Mobile Budget: 30%-40% of Total Budget
Desktop Budget: 60%-70% of Total Budget
Spending Tracker
Pacing
Allocate more budget to first 2 weeks
Time Based Strategy
Channel
Most of conversions are from Google GDN
GDN Budget: 60%-70%
Facebook: 30%-40%
Placement Exclusions
[Google GDN]
Low quality Mobile App Exclusion
For Example-
漫畫，小説，游戲，cleaner, dating app,etc.
Placement Exclusion List
Forums Exclusions
For Example-
discuss.com.hk
hkgolden.com
lihkg.com
Bidding Strategy
Google GDN
Maxmize Clicks (Cap: from 6-10)
Facebook
Traffic
Product
Google Ads
Responsive Display Ads
Discovery Ads
Facebook