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Competing in a Global Context (Sustainability (Infrastructure,…
Competing in a Global Context
Global Trade Environment
Economic and financial
foreign exchange market
Instability between countries
affects consumer confidence
Financial reports
International Financial Reporting Standards
Accountability
Efficiency
Transparency
Tax Laws
Different Regulations
Different Tax
Sustainability
Infrastructure
Participation
Innovation
Autonomy
Adaption/Adoption
Sharing
Global Market Place
Macro environment
PESTLE/SWOT
Micro environment
Profit
skills
competition
Market size and growth rate
Profit potential
7 triggers for International expansion; Jobber and Ellis Chadwick (2013)
Globalisation
Ethical issues
Protection
CSR
Geographical segregation
International Marketing
Modes of entry
Branding
Reputation
Identity
Brand content
Brand equity
Think Globally Act Locally
Innovation
Innovation is the lifeblood of a brand - Kapferer (2012)
Competing business - Porters 5 Force Model
Porters (1990)Diamond Model