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STRATEGIC MARKETING PLAN (Situational analysis (Internal analisis (History…
STRATEGIC MARKETING PLAN
Situational analysis
Internal analisis
History of the company
Actions and Results
Strengths and weaknesses
Capacity and Budget
External analysis
Sector Context
Economic and Social Context
Competition
Opportunities and Threats
goals
Generic
Specific
Strategies
Competition
Follow the strategy of the leading company in the sector
Differentiate ourselves with something that stands ou
Focus on an untapped niche
Segmentation
Go for the same audience as the competition
Go for a different audience than the competition
Focus on a specific niche
Tactics
Improve the Business brand
Increase Fans on Facebook
Increase direct traffic to my WEB
Increase sales
Budget
Availability
External Costs
Analysis
Achievements Obtained
Campaign Result