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External Influences on Public Relations (challenges (global and country…
External Influences on Public Relations
challenges
global and country-specific PR companies are exposed to
unique environments
political
legal
cultural
socioeconomic
geographical
communication media
ethical
etc.
lack of intergovernmental
regulatory mechanisms
growing demand for
transparency
discussions in the new media
may be misinterpreted
understanding
the political and business culture in different country
check and balances
in practice of global PR
the difference between
host and home country regulations
may be significant and need to be taken into account
some factors are
totally outside the control
of the company
tax regime
exchange rates
etc.
organization need to be seen to be transparent by
speaking publicity about their goals, and their failures
as well as their success
if global corporations have CSR programmes that
dont match public expectations,
the risk is that they will be exposed, criticized and so lose public trust completely
new media
allows executives to stay in touch with their offices via
smartphones
VOIP-technologies
wireless e-mail
SMS
allows PR practitioner to work across the time zones and national borders daily
TRUST IN (Edelman Trust Barometer)
business high in
US
Chinese
government high in
US
UK
France
Germany
Brasil
India
China
NGOs
most trusted worldwide
companies that partner with NGOs to solve global challenges such as poverty or disease are seen as more trustworthy
Media
lose trust around the world
Banks
trust declined dramatically in western countries
External Influences on Public Relations, part 1-5