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Dashboard gathering (Focus and opportunities ((retarget and messaging for…
Dashboard gathering
Focus and opportunities
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Ideal: determine whether a chat is value add or not (ie. can the user find that info out via self-service?)
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Next focus is Singapore & NZ (more verticals), but still whole market
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Agent schedule/attendance billing vs output (currently using a Google form which aggregates to Google sheet for attendance billing)
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Revenue
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What leads to revenue, stickiness and churn
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Interesting insights to stir interest in the dashboards. This could be delivered by an email or monthly newsletter. See dashboard for more information
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Meet target, increase conversion & decrease bounce
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Clarity on the measuring the effectiveness of product and others (site speed, design ops and membership) eg. Search vol keywords, conversion, bounce, time on site, value of member
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Wishlist: More frequent update - there is value in updating progress of our work as well instead of only wait until project completion
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Current Dashboard usage
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Search visibility - GA, a hrefs, SemRush, Google search console and maybe back to GA for trends
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Pain Points
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Not used
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Does not have data at engine/product level, such as user info
Performance - slow
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UTTR report (overview) is slow which makes it difficult to drill down for insights. The results are manually typed into google sheet for reporting
Speed, especially after filter is applied
WoW & MoM dashboard is very slow, sometimes won’t load at all
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Manually processing data
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EOM reporting is time consuming because it requires the consolidation from different data sources as well as being manual.
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Too much information
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UKFIN - UTTR Report > Historical UTTR dashboard - has 2 charts showing the same information because of the team member’s preference
Dashboard is overwhelming and that it’s easier to download the reports from HasOffers
Need to manually download 6 HasOffers reports
Obtaining rough earnings for each page because you have to select too many parameters and unsure where to start when trying to deep dive into the data.
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Could use more details for design ops (eg. # templates/pages that use a shortcode/masthead, # people clicking on pagination)
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Revenue data - not real-time, revenue impact
Strategic focus area (balance score card) - not all metrics are currently measured
Education/Communication
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Would love more communication on the team’s capability, projects and progress
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Communication
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Interesting insights to stir interest in the dashboards. This could be delivered by an email or monthly newsletter. See dashboard for more information
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